Don’t use images to replace text
As designers, we always want to make things look as good as possible.
This means sometimes replacing ugly browser rendered heading text with a
nice smooth image. Try to avoid doing this. Again, search engines can’t
see the contents of an image, and this is where you should be putting
your keywords.
Use AJAX sparingly
Ajax is great for enhancing the user experience, but try not to over
do it. Content generated with ajax can’t be linked to. A good rule of
thumb is: if what you are loading with AJAX can be an individual page,
then avoid using it.
Avoid using Flash for navigation
As tempting as it is to whip out some nice looking drop down effects
for your site’s navigation using flash, don’t do it. Search engines have
trouble reading flash files, which means the links used in the
navigation can’t be followed.
Build incoming links
The number and quality of incoming links plays a big role in the
placement of your site in search results. Having quality and unique
content is a good way to get people to link to your site. Another way is
to be generous with your own links.
Use a consistent URL
When you build a site, decide from the beginning if you want to use
or drop the “www”. Once you decide, stick with it. Search engines, for
example, see www.webdesignledger and webdesignledger.com as two
different sites and as duplicate content, which they do not like.
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