Anchor Text
Choose descriptive text
The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
- Example: Top 10 Rarest Stamps
- Avoid:
- Writing generic anchor text like “page”, “article”, or “click here”
- Using text that is off-topic or has no relation to the content of the page linked to
- Using the page’s URL as the anchor text in most cases (although
there are certainly legitimate uses of this, such as promoting or
referencing a new website’s address)
Write concise text
Aim for short but descriptive text – usually a few words or a short phrase.
- Avoid: Writing long anchor text, such as a lengthy sentence or short paragraph of text
Format links so they’re easy to spot
Make it easy for users to distinguish between regular text and the
anchor text of your links. Your content becomes less useful if users
miss the links or accidentally click them.
- Avoid: Using CSS or text styling that make links look just like regular text
Anchor text for internal links
You may usually think about linking in terms of pointing to outside
websites, but paying more attention to the anchor text used for internal
links can help users and search engines navigate your site better.
- Avoid:
- Using excessively keyword-filled or lengthy anchor text just for search engines
- Creating unnecessary links that don’t help with the user’s navigation of the site
Write an anchor title
Having the link’s text be the text within the anchor’s title
attribute will help increase usability and also affect page crawling.
- Example: <a
href=”http://www.leroysstampcollecting.com/collecting/kids” title=”kids
stamp collecting”>kids stamp collecting</a>
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