SEO Best Practices Part 6

Headings <h1>, <h2>, <h3>, <h4>

Write an outline

Similar to writing an outline for a large paper put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

• Avoid:
  • Placing text in heading tags that wouldn’t be helpful in defining the structure of the page
  • Using heading tags where other tags like and may be more appropriate
  • Erratically moving from one heading tag size to another

Use headings sparingly across the page

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

• Avoid:
  • Excessively using heading tags throughout the page
  • Putting all of the page’s text into a heading tag
  • Using heading tags only for styling text and not presenting structure